About Evelyn

I have a degree in business administration and over 25 years of marketing experience.

Having started my career in an agency and consultancy,  I accumulated ample marketing expertise during my 10 years at Beiersdorf AG in the marketing department for NIVEA. My responsibilities comprised the development of global strategies, product-innovations and integrated campaigns for NIVEA sub-brands, the global roll-out of new categories as well as the leadership for crucial strategic umbrella-brand projects.

Following my passion for strategic brand development, I founded the consultancy „Markenbewegung /Brand-Movement“ in 2007 and assisted clients from the cosmetics, food, design, media and real estate industries in developing strategies and innovations. This is also where my interest in supporting startups began.

In 2017 I founded my own start-up- KoopLoft, a room of inspiration for creative business and team meetings.

Rooms for ideas

My offering

KoopLoft – The Inspiration Room

KoopLoft is a creative retreat for business meetings in the centre of Hamburg.

The inspiring atmosphere as well as the flexible furniture design and open floor plan offer the ideal inspirational atmosphere to achieve creative results in the most comfortable way.

Open since May 2017, we‘ve hosted  many  workshops, events, coachings, seminars, team meetings as well as cultural and round-table events.

The Refugio

The Refugio is our new Offsite Location in Mallorca.

The spectacluar atmosphere and breathtaking 1 line ocean view will offer completely new perspectives and angles for your retreat, coaching or Strategy-Workshop.

In less than 30 min away from the Palma de Mallorca airport we will provide you in the Refugio with the feeling of being at ease and far away from daily grind….

Strategies for Brands &
Support for Start-ups

My offering

How can we position your product, brand or start-up in the most superior, unique and unprecedented way?

What is the distinctive identity and DNA of your brand?

What insight and motivation is there to conquer the hearts of your target groups?

What is the vision and guiding idea, that is reflected in every message you spread and every action you take?

Are you  looking for a sparrings-partner to advance the future success of your brand?
Do you have a superior start-up idea and are looking for expert support to realise it successfully?

I offer the Know How, a widespread NETWORK and access to Capital



Looking forward to
hearing from you !

Evelyn Diemann
Koopstraße 28, 20144 Hamburg
M 0177. 342 42 30
T 040. 67 95 26 57

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Reaktor Berlin

Since End of 2020 I’m an active Mentor of the new Berlin Accelerator „Reaktor Berlin“.

Especially as there are really early stage startups in the batch, I’m very much looking forward to providing my support and input.




IFB INV Hamburger Investoren Netzwerk

IFB is not only supporting startups with manifold options for funding and other initiatives, but also launched the Investornetwork to bridge the contact between Business Angels and startups.

I’m happy to be part of this great initiative!




HK Hamburg Ausschuss

I’m happy to be part of the Comittee for startps and business promotion, an initiative of the Chamber of Commerce Hamburg.

Main aim is to provide a fertile ground for startups and young business here in Hamburg.

Friday September 27th we have chosen within the advisory board of Reeperbahn Startup Pitch the finalists for the 7th of November in Mojo Club: Modularity Grid, Jobmatchme, Cuca Intima, Femtasy, Hyconnect, Localyze.

This will be soooo exciting!



Evelyn is part of the advisory board of the Reeperbahn Startup Pitch! 

This a global startup competition is organized by Hamburg Startups. It will take place for the seventh time this year, on November 7th at the Mojo Club on the Reeperbahn.

Main prize: A trip to SXSW 2020 in Austin, including ticket, flight, accommodation and an extensive and exclusive programme.

So excited being part of it! Great stuff, you are doing Sina and Sanja from Hamburg Start ups!


May 2019 Evelyn was Mentor and Jurymember of the Food Innovation Camp and Award, an Expo and Conference initiated by Hamburg Start-ups.

An Expro of more than 80 Food Start-ups and the high-grade conference program with celebrities (amongst others Peter Tschentscher / Katharina Fegebank, Ralf Dümmel (DS Produkte / Höhle der Löwen), Dr. Wladimir Klitschko (Klitschko Ventures) and star chef Christian Rach) made this event to an clear „must be“ for players in the Food and Gastro universe.

From December 2018 Evelyn is Mentor and Juror at Future Hamburg Award.

From all applicants from all over the world there will be 3 start-ups chosen in April 2019 and invited for up to 6 months to Hamburg to get integrated into the cities dynamic start-up scene.   

From May 2018 Evelyn is Mentor at NCA (Next Commerce Accelerator) in Hamburg.

This six month accelerating program was developed to help selected start-ups to boost their business. They get access to free office space, mentoring, workshops, coaching, an interesting network and funding.

Start ups can apply now until june 15th for batch 3!