ROOMS FOR IDEAS
STRATEGIES FOR BRANDS
SUPPORT FOR START-UPS
I have a degree in business administration and over 25 years of marketing experience.
Having started my career in an agency and consultancy, I accumulated ample marketing expertise during my 10 years at Beiersdorf AG in the marketing department for NIVEA. My responsibilities comprised the development of global strategies, product-innovations and integrated campaigns for NIVEA sub-brands, the global roll-out of new categories as well as the leadership for crucial strategic umbrella-brand projects.
Following my passion for strategic brand development, I founded the consultancy „Markenbewegung /Brand-Movement“ in 2007 and assisted clients from the cosmetics, food, design, media and real estate industries in developing strategies and innovations. This is also where my interest in supporting startups began.
In 2017 I founded my own start-up- KoopLoft, a room of inspiration for creative business and team meetings.
Rooms for ideas
KoopLoft – The Inspiration Room
KoopLoft is a creative retreat for business meetings in the centre of Hamburg.
The inspiring atmosphere as well as the flexible furniture design and open floor plan offer the ideal inspirational atmosphere to achieve creative results in the most comfortable way.
Open since May 2017, we‘ve hosted many workshops, events, coachings, seminars, team meetings as well as cultural and round-table events.
The Refugio is our future location for off site meetings in Mallorca. Here we want to offer the perfect place for challenges that need to be tackled from another angle and with a broader perspective, away from the daily grind.
Less than 30 min from the Palma de Mallorca airport, The Refugio is situated directly at ocean front and offers a spectacular modern atmosphere with a breathtaking ocean view. It is ideal for team meetings, strategy- and vision workshops.
Construction begins in Summer 2018
Strategies for Brands &
Support for Start-ups
How can we position your product, brand or start-up in the most superior, unique and unprecedented way?
What is the distinctive identity and DNA of your brand?
What insight and motivation is there to conquer the hearts of your target groups?
What is the vision and guiding idea, that is reflected in every message you spread and every action you take?
Are you looking for a sparrings-partner to advance the future success of your brand?
Do you have a superior start-up idea and are looking for expert support to realise it successfully?
I offer the Know How, a widespread NETWORK and access to Capital
Looking forward to
hearing from you !
May 2019 Evelyn was Mentor and Jurymember of the Food Innovation Camp and Award, an Expo and Conference initiated by Hamburg Start-ups.
An Expro of more than 80 Food Start-ups and the high-grade conference program with celebrities (amongst others Peter Tschentscher/ Katharina Fegebank, Ralf Dümmel (DS Produkte/ Höhle der Löwen), Dr. Wladimir Klitschko (Klitschko Ventures) and star chef Christian Rach) made this event to an clear „must be“ for players in the Food and Gastro universe.
From May 2018 Evelyn is Mentor at NCA (Next Commerce Accelerator) in Hamburg. www.nca.vc.
This six month accelerating program was developed to help selected start-ups to boost their business. They get access to free office space, mentoring, workshops, coaching, an interesting network and funding.
Start ups can apply now until june 15th for batch 3!
From December 2018 Evelyn is Mentor and Juror at Future Hamburg Award.
From all applicants from all over the world there will be 3 start-ups chosen in April 2019 and invited for up to 6 months to Hamburg to get integrated into the cities dynamic start-up scene.